Project: COUNTERPUNCH Digital Marketing
Type: Tech-driven Collaborative Counter-messaging Platform
NGOs around the world struggle to fight back against the sophisticated and well-resourced efforts by malicious actors to propagate disinformation. To help level the playing field, EOS has worked in partnership with several local media NGOs and marketing experts to develop the COUNTERPUNCH methodology that will utilize technology to connect NGOs, independent media, and marketing experts to pilot and build not-for-profit digital marketing agencies that exclusively focus on helping NGOs push back against disinformation.
The COUNTERPUNCH Model:
